Complex product design
Complex products, made usable.
Enterprise platforms and field tools where many roles, rules and data meet. I start with the people doing the work.
I turn complex products into experiences that feel clear.
I’ve led product design for an enterprise ads platform, from discovery to three shipped phases, and built a design system across React and Power BI. I prototype in code, which helps teams validate ideas faster.
Open to Product Designer roles · Based in Haarlem, NL
I’ve designed for
Clear Tech
Expertise
What I bring to the team
Data & analytics UX
Data people can act on.
Dashboards and reporting that answer the next question, not just the first one.
Design systems
Systems that scale.
Design systems that design and engineering share, with accessibility built in from the start.
Design engineering & AI
Ideas tested in days.
I prototype in React and with AI, so teams can try an idea before committing a sprint to it.
Case studies
Selected work
Analytics platform · 2025 – 2026Led UX for an enterprise analytics & ads platform. 3 phases shipped, AI agents built in
Complex productsDataSystems
Read case study
AI product · 2026An AI-assisted QA app, from BA review to deployed prototype in a week
Design engineering & AISystems
Read case study
WIP · Coming soonAI product · 2026Leading product and design for a white-label AI agent platform
Design engineering & AI
Case coming soon
Field app · 2024An offline-first field app. +30% task completion for 1,800+ workers
Complex productsMobileHealthcare
Read case study
About
Designer. Builder. Systems thinker.
I’m a Product Designer with 8+ years of experience, working somewhere between UX and engineering. I like taking complex products, like enterprise platforms, data tools, and AI features, and making them feel simple. I usually prototype in code, because seeing something real beats debating a static screen.
I’m from Venezuela, lived in Argentina for nine years, and now live in the Netherlands. I worked remotely while traveling for a while, and now Haarlem is where I’ve settled.
Read moreHow I work
From complexity to clarity.
Users, business, data and constraints, before any screen.
- User interviews
- FigJam
- Miro
Flows, information and systems that hold up at scale.
- Figma
- Design System
Interaction and UI, in Figma or in code, with AI where it helps.
- React
- Prototype
Refine: back to Structure
Test with real users, work side by side with engineering, iterate.
- Usability testing
- Product
Learn: back to Understand